Bronto Blog

Whether you’re brand new to email marketing or you’re constantly striving to improve, most likely you find benefit in learning new tips and tricks along the way. Here at Bronto, we realized long ago that our customers are thirsty for new information to better their email marketing program. We also realized that some of our customers do fantastic things with email marketing. At that moment, the Customer Success Series was born! Since then, we’ve been showcasing a successful customer through webcasts open to Bronto customers and the general public.

Not long ago, October 30th to be exact, Bronto conducted a webcast featuring Trek Bikes as part of our Customer Success Series. DJ, Trek’s Account Manager at Bronto, and Casey Kohner, Trek eCommerce Manager, put their personal sporting rivalries aside to talk about one thing they have in common - email marketing. Trek Bikes has a great success story; they utilize email marketing best practices (see previous blog post about the all-new Madone release) and saw the best product launch in their 31 year history by incorporating email communications in their marketing mix. Let’s also not forget their 99% delivery rate, 70% open rate, and 50% click to open rate…not too shabby! We had a great crowd listen in and ask questions on varied topics, such as: seasonal variables, how to grow an email list, and segmentation.

Participating in a webcast is an easy way to learn how other businesses tackle the complex beast known as email marketing. Bronto webcasts are always free and don’t require a commitment to purchase. Customer Success Series Webcasts are conducted nearly every month on a Tuesday at 2pm EST. Not one to have an open calendar? Webcasts are packaged for your convenience at http://bronto.com/customers/stories. Anytime, 24/7, you can access podcasts, success stories, and webcast slides at your leisure.

With 12 customer success stories to choose from, you’re bound to find a story that fits your situation or your challenges. From retailers to non-profits, and from baseball to babies, take a gander at how some of our clients are successful with Bronto, and learn how to create your own email marketing success story.

Bronto customers, have a success story you’d like to share? Send me an email at caroline at bronto.com and let me know how you’ve achieved email success with Bronto.

Caroline Smith
Marketing Program Manager at Bronto

On October 30th at 2pm EST, we will feature Trek Bicycles as part of our Customer Success Series. It’s no surprise that Trek is a high flying or should we say high riding customer, given that their practices were showcased recently in the Bronto blog and also in Marketing Sherpa.

During the webcast, Trek’s B2C e-commerce manager, Casey Kohner, will talk about their email marketing challenges, solutions, and results. Learn how Trek integrated Bronto in their marketing mix of the product release of the Madone bike, which became one of the most successful product launches in Trek’s 31 yr. history. Among many successes, Trek has been able to achieve a 70% open rate, a 99.7% delivery rate, and a 50% open to click rate. If you haven’t achieved these numbers yet, this webcast is for you!

To view the webcast success story or listen to the webcast podcast: http://bronto.com/success

Tie a bow around it because the June Customer Success webcast is in the can. Brian Clausen, Shopatron’s Executive Vice President, spent some time on the hotseat discussing how Bronto’s email marketing solution was integrated into the online stores of Shopatron’s name brand manufacturers. Check out the podcast to hear which strategies netted triple-digit returns!

DJ Waldow
Account Manager at Bronto