Articles Tagged with "Creative Optimization"
Help Your Content Rank Higher With These Stellar SEO Strategies
How can you rise above the noise and make your business heard? Optimize your material, both old and new, to attract more attention and rank higher on organic searches.
Make Your Marketing Move: The Power of Interactive Content
There are so many new technologies to make shopping more fun and interactive. See how to use them to engage customers and make your messages come alive.
Why You Should Style Your ALT Text and How to Do It Right
When your email images fail to display, what do your subscribers see? A keen representation of what your message is all about or a giant blank canvas?
Data Isn’t Always Top Dog: Preserving the Human Element of Ecommerce
With today’s deluge of data, it can be easy to lose sight of the value in the experience of the traditional marketer. But success requires a mix of both.
Create a Call to Action That Packs a Punch
The call to action is arguably the most important part of your marketing emails. Follow these great tips to power up your CTAs and put them to work for you.
Virtual Reality Brings the Fitting Room to Your Living Room
Virtual reality used to be the stuff of science fiction, but that’s all starting to change. See how retailers are using this technology to personalize the customer experience.
Mobile: It’s Not Just for Millennials Anymore
These days, a mobile-first approach is paramount in providing consumers with the shopping experience they expect. Is your brand ready?
A Page-by-Page Guide to Onsite Personalization
When used properly throughout your site, personalization can be the virtual helping hand that provides a smoother, more inspiring customer journey.
A Guide to Choosing the Best Template for Your Holiday Emails
How do you showcase your holiday offers? Our guide helps you select the layout that works best for your message as you prepare for the busy season ahead.
Facebook Reviews: Keys to Connecting Email and Social to Drive Revenue
Customer reviews are a powerful influence during the buying process. See how Facebook Reviews can help you give consumers the extra insight they’ve been looking for.
Get Serious About Responsive Design
These days, a poor mobile design and user experience can be disastrous for a brand. Is your mobile strategy sharp enough for today’s hyperconnected consumer?
Why E-receipts Are Important for Customers and Retailers Alike
Far too many brands still underestimate the opportunity that digital receipts can offer. Don’t be one of them!
Email Coding Standards: Will It Ever Happen?
Email designers long for an email coding standard, much like what exists for the web. It would certainly make things much easier. But will we ever see it?
Convert and Re-Engage With Personalization
Give your shoppers the personalized experience they’re looking for and help them build a connection with your brand.
The Power of Emojis: Making the Most Out of Simple Symbols
Using emojis in a subject line isn’t a new idea, but the technology behind them has drastically improved. It’s time to see what’s new and have some fun!