Bronto Blog

Big changes are happening at Bronto. We are changing our pricing model to the more standard CPM pricing and tiering our product into multiple editions.

We’ve been looking at this change for over a year and have been very focused on it for the last three months. Of course, transitioning over 750 customers from one pricing scheme to another is no easy task so we’ll be working to migrate them slowly over the rest of 2008.

So, here is what’s happening:

CPM Pricing

For the last five years, we have priced our clients’ subscriptions by the number of the contacts stored in the application (i.e., list size.) This worked great in the early days because we primarily had small business-to-business customers. As we grew and our business and product became more sophisticated, we attracted more sophisticated clients that sent at higher volumes. Since list size mattered less and sending capacity mattered more to them, the model became tougher to match with our clients’ needs and trickier to manage operationally.

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