Bronto Blog

Lessons Learned from Bronto’s Marketing Team
Conversion Pathing, Part 3 in a Series

Delivering relevant messages isn’t only essential to email marketing, but also a critical tool for customer and prospect acquisition. Your respondents are simply not all the same, regardless of channel. An important lesson that we have learned is engaging your respondent with a targeted message is possible if you can create a dialogue while addressing their needs. This also enables you to segment your audience and assess their sales readiness. We began using conversion pathing in the summer of 2007 and have not only had an uplift in clicks but a dramatic increase in conversions.

• Paid search conversions increased from 2% to 15%
• Email marketing campaigns have an average of 63% conversion rate
• 21% conversion rate for online advertising

Read the rest of this entry »