Email marketing insights from Bronto Software

Bronto Blog

The Bronto Fall 2008 Release - counting down…

  September 5th, 2008 by Adam Covati

Our Product Development team has been hard at work and is ready to unveil the Bronto Fall 2008 Release. The new release will be going live Sunday, September 14th, 2008.

This is a big release for us here at Bronto, we’ve really pulled out the stops. Here are some of the highlights:

  • A slick new look and feel, providing easy access to all the info you need.
  • Bigger, Better, and Easier A/B Splits, you’ll be testing in no time.
  • Inbox Preview, so you aren’t surprised by Outlook 2007 ever again.
  • Flexible Reporting to guide you to better email marketing, including your own custom dashboard.

Looking for a bit more info? I bet you are, so why don’t you check out this 4 minute overview video from John, Bronto’s very own eLearning Specialist. You can open in a new window if you are having problems viewing this.


Of course you can also check out this blog post or even take a look at the release notes which have much more info and are available in Bronto on the Help tab. Lastly, plan on attending the Fall 2008 Release webcast Tuesday, September 16th at 3:00PM. I’ll be going over all the exciting new features with Julie Waite, an Account Manager here at Bronto; for login info please see the announcement within the application.

Adam Covati
Product Manager at Bronto

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Bronto Hits the Road

  February 26th, 2008 by Caroline Smith

This week Bronto is busy exhibiting and participating in the 3rd Annual Marketing Sherpa Email Summit in sunny Miami, Florida.

Bronto

Along with meeting some great email marketers, we’re busy learning new tips and tricks for email marketing.

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New Pricing and Editions

  February 7th, 2008 by Joe Colopy

Big changes are happening at Bronto. We are changing our pricing model to the more standard CPM pricing and tiering our product into multiple editions.

We’ve been looking at this change for over a year and have been very focused on it for the last three months. Of course, transitioning over 750 customers from one pricing scheme to another is no easy task so we’ll be working to migrate them slowly over the rest of 2008.

So, here is what’s happening:

CPM Pricing

For the last five years, we have priced our clients’ subscriptions by the number of the contacts stored in the application (i.e., list size.) This worked great in the early days because we primarily had small business-to-business customers. As we grew and our business and product became more sophisticated, we attracted more sophisticated clients that sent at higher volumes. Since list size mattered less and sending capacity mattered more to them, the model became tougher to match with our clients’ needs and trickier to manage operationally.

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