Ever have an argument with a co-worker about which subject line would be better? I know we have them here at Bronto. Heck, we’ve even had company-wide contests to drum up fresh ideas for subject lines - anything that might take it to the next level.
When you have that many ideas about how to hook people into reading your message it can be hard to know which to use. Even when everyone agrees on which to use, it’s still just a guess. This has been brought to light in a recent post by DJ about first name personalization. Some of our clients have taken DJ to task and are doing the tests themselves (see the comments on the above linked post).
The new A/B split feature that we introduced in the Bronto Fall 2008 Release has come to the rescue. This is just what A/B splits are all about, testing and learning something new. One of the best part about A/B splits is that they are so easy to do.
Almost any time you send a message you should be doing an A/B test. If you always assume that you are doing what’s best for your email marketing program then you aren’t getting any better. Trust me, there’s always room to improve. In Bronto, we make it very easy to send an A/B Split. It is right there (look!) waiting for you to click it.
Heralded by trumpets, parades, and streams of confetti, we are proud to have released the latest and greatest Bronto this weekend. Now Bronto users have access to some fantastic new features as well as a much spiffed up interface.
You’ve no doubt heard about (and seen!) many of these exciting changes in my previous blog posts - the pre release teaser & the video intro. Now you have a chance to check it out in your very own account. Not a Bronto customer? I’m sorry to hear that, but no worries, you can contact us today and we’ll set you up with a free trial.
We’re very excited about this release here at Bronto, I personally have heard “Best release ever” and “Bronto is looking rock star” unsolicited from fellow Brontos. Which is great to hear, but it’s the clients that we’re always striving to wow. I was passed along a note from one client who was privy to a little release insight who said,
Kudos to your developers and thanks for listening to your clients.
That’s it right there, this release is all about you guys, our clients. You’re what keep us going, why we come in every morning. We’re here to make you better email marketers, and that’s what this release is all about - we’re going to make it even easier for you to be the best email marketer you can be.
Our Product Development team has been hard at work and is ready to unveil the Bronto Fall 2008 Release. The new release will be going live Sunday, September 14th, 2008.
This is a big release for us here at Bronto, we’ve really pulled out the stops. Here are some of the highlights:
A slick new look and feel, providing easy access to all the info you need.
Bigger, Better, and Easier A/B Splits, you’ll be testing in no time.
Inbox Preview, so you aren’t surprised by Outlook 2007 ever again.
Flexible Reporting to guide you to better email marketing, including your own custom dashboard.
Looking for a bit more info? I bet you are, so why don’t you check out this 4 minute overview video from John, Bronto’s very own eLearning Specialist. You can open in a new window if you are having problems viewing this.
Of course you can also check out this blog post or even take a look at the release notes which have much more info and are available in Bronto on the Help tab. Lastly, plan on attending the Fall 2008 Release webcast Tuesday, September 16th at 3:00PM. I’ll be going over all the exciting new features with Julie Waite, an Account Manager here at Bronto; for login info please see the announcement within the application.
At Bronto we are always working to make your life easier, it’s just another service we offer. Now, as much as I’d like to help with that TPS report, we do have to limit this to your email marketing efforts. The Bronto Fall 2008 Release, slated to be released mid-September, has a number of new features that will definitely make things easier.
An Updated Interface and Help
An intuitive and informative application can have a big impact on your workflow. We have been hard at work updating our interface to provide you more information, including new dashboard pages, faster responses, and more streamlined processes.
This isn’t just about the look and feel, but also how things work. Well we’ve oiled the hinges and added some more easy to use features, like slide out quick help and page overviews that walk you through the application when you need it.
Easy Email Client Testing
Your emails need to look right in every client, it’s that simple. We understand that and that’s why we are introducing an Inbox Preview tool right inside of our current message overview page. You will be able to see how perfectly your email looks in every client with the click of a button. Read the rest of this entry »
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September 26th, 2008 by Adam Covati
Ever have an argument with a co-worker about which subject line would be better? I know we have them here at Bronto. Heck, we’ve even had company-wide contests to drum up fresh ideas for subject lines - anything that might take it to the next level.
Posted in Best Practices | 1 Comment » 
At Bronto we are always working to make your life easier, it’s just another service we offer. Now, as much as I’d like to help with that TPS report, we do have to limit this to your email marketing efforts. The Bronto Fall 2008 Release, slated to be released mid-September, has a number of new features that will definitely make things easier.