Last week, we hosted an exciting webinar with Movable Ink, one of our app partners, in which we discussed the value of combining what you know about a customer’s past-purchase behavior with information about when, where, and how they open their email messages (also known as Contextual Marketing).
More specifically, we discussed the fact that strategic, thoughtful use cases involving Contextual Marketing generate revenue, and we shared a success story featuring an apparel retailer and their phased approach to incorporating Contextual Marketing, complete with success metrics.
In case you missed it, here’s the replay. It’s only 30 minutes!
Damian Trzebunia (Che-BOON-ya)
Product Marketing Manager