Mike Gottlieb works to identify trends and bring to market new features and functions for users of Oracle’s Bronto Software. He is currently focused on solutions that deliver personalized product content, and he also oversees product management activities on Bronto’s existing embedded apps. With more than 12 years of experience launching new products across several different industries, including retail, healthcare, pharmacy automation and HR, Gottlieb has a proven track record of delivering high-quality, impactful solutions.
Last month, we announced the launch of Bronto’s newest app, Recommendations Premium. We followed up with a webinar for customers to introduce some of the app’s great features. In this article, we’ll share how you can use it to automate product recommendations and create highly personalized messages that increase customer engagement and conversions.
You set the rules.
At Bronto, we recognize you’re the expert about your business. That’s why our recommendation engine is built to allow you to customize the rules that match shoppers with products. When you create a recommendation, Bronto gives you control over two things:
1. Predictive model – You can choose from a variety of models that use machine learning algorithms to identify relationships among products based on contacts’ browse and purchase histories and related product content. Examples of predictive models you can choose include:
Bought This Bought That.
Frequently Bought Together.
Browsed This Browsed That.
This optional element leverages the most “intelligence” to find the best products for your customers.
All of these options give you more control over customizing your product recommendations to align with your revenue and business goals. And just in case you aren’t sure where to get started, Bronto provides almost 40 recommendation templates to get you started.
Check out my next article, Recommendations Premium: Just Build and Go, to learn more about how easy it is to create personalized messages that contain product recommendations. For more information about the app, contact your Bronto Account Manager.