Matt Davis is responsible for delivering solutions at the heart of the Bronto Marketing Platform, including workflows and automation, reporting, analytics and API, to help retailers maximize the impact of their marketing campaigns. He has over a decade of experience in product management and marketing in the software-as-a-service (SaaS) space. Prior to Bronto, Davis served as product manager at Deutsche Bank Global Technology and iContact. In 2006, he helped start Futures, Inc., a forward-looking SaaS startup in southern California, where he played a crucial role in the development and launch of the cloud-based Pipeline platform, focused on candidate and employer matching, career marketing and professional networking. Prior to Futures, he worked in marketing and sales for Apple, Inc.
For many of our customers, Workflow Automation (or Workflows) is the well-oiled machine that powers their automated marketing campaigns. Over the last couple of months, we’ve released a handful of extremely useful features within Workflows, keeping Bronto at the forefront of the commerce marketing automation space. Let’s take a look at what’s new:
RFM Fields in Trigger + Filter Nodes
Cart Phase Filter Node
Date Filtering in Workflow Reports
1. RFM Fields in Trigger + Filter Nodes
3. Cart Phase Filter Node
REMINDER: This node is only available if you have purchased Cart Recovery. If you haven’t, what are you waiting for? It pays for itself in no time! The ROI our customers are seeing has been off the charts, and this new node will push it even higher. Contact your Account Manager today to learn more.
4. Date Filtering in Workflow Reports
Last but not least, we have extended Date Filtering into Workflow Reports. As with a Message, Delivery or Delivery Group report, you can easily filter your stats by date range. The dropdown menu functions the same way, so the date filtering experience across all core reports is consistent.
These are just a handful of the new features in Workflows. We have many more exciting things planned for the rest of the year. Stay tuned!