Measuring Total Revenue Over Time

Matt Davis, Senior Product Manager

Author Bio

Matt Davis is responsible for delivering solutions at the heart of the Bronto Marketing Platform, including workflows and automation, reporting, analytics and API, to help retailers maximize the impact of their marketing campaigns. He has over a decade of experience in product management and marketing in the software-as-a-service (SaaS) space. Prior to Bronto, Davis served as product manager at Deutsche Bank Global Technology and iContact. In 2006, he helped start Futures, Inc., a forward-looking SaaS startup in southern California, where he played a crucial role in the development and launch of the cloud-based Pipeline platform, focused on candidate and employer matching, career marketing and professional networking. Prior to Futures, he worked in marketing and sales for Apple, Inc.

This week we’ve made a small but powerful change to our Message Performance Over Time report. We now include Total Revenue tracking in both the chart itself and the data grid.

When you open this report, you’ll now notice ”Revenue” being tracked on the right hand Y-axis. You can toggle this metric on and off, alongside the other existing options (Delivery Rate, Open Rate, Click Rate and Conversion Rate). This is especially helpful when analyzing the impact that each of these may have on total revenue within a specific time period.

The sample chart below shows results for click rate and revenue at various dates.

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As before, you can pick a specific message, delivery, delivery group, or automated message below the chart. Select your date range next and you’re all set to tweak and compare stats to your heart’s content. Simply click the metric below the chart to toggle its display on or off.

We’ve also included total revenue in the grid at the bottom of the page, so you can now view revenue data in line with the other stats for each item. It will display by default, but you can turn it off in the column settings. When included, it will be present when exporting grid data to Excel if you wish to massage the data offline.

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Small feature, big value. Tell us what you think below. We’re always listening!

  • Dan

    Great addition and definitely a step in the right direction for more advanced reporting. However, it would be great if it gave you revenue totals once you run the report, rather than have to manually add the revenue from each day yourself, or have to export it to excel to do it.

  • Hey Dan. Thanks for the feedback! This is just the tip of the iceberg. We’re working on a huge update for our entire Reporting feature set for next year and your suggestion is going to be part of it. Stay tuned!

  • Dan

    Thanks for the personal response Matt. Greatly appreciated and glad to see you are going to roll out a huge overhaul of your reporting. I think it is the area most in need of an overhaul and I know myself, and I’m sure other clients, would love a scaled down Google Analytics style reporting center with an array of available customizable data over period of time of your choosing. I am looking forward to seeing what you guys have in mind!