Measuring Total Revenue Over Time December 11th, 2014 Matt Davis, Senior Product Manager Matt Davis, Senior Product Manager Matt Davis, Senior Product Manager Author BioMatt Davis is responsible for delivering solutions at the heart of the Bronto Marketing Platform, including workflows and automation, reporting, analytics and API, to help retailers maximize the impact of their marketing campaigns. He has over a decade of experience in product management and marketing in the software-as-a-service (SaaS) space. Prior to Bronto, Davis served as product manager at Deutsche Bank Global Technology and iContact. In 2006, he helped start Futures, Inc., a forward-looking SaaS startup in southern California, where he played a crucial role in the development and launch of the cloud-based Pipeline platform, focused on candidate and employer matching, career marketing and professional networking. Prior to Futures, he worked in marketing and sales for Apple, Inc. Read More About Matt Matt Davis, Senior Product Manager This week we’ve made a small but powerful change to our Message Performance Over Time report. We now include Total Revenue tracking in both the chart itself and the data grid. When you open this report, you’ll now notice ”Revenue” being tracked on the right hand Y-axis. You can toggle this metric on and off, alongside the other existing options (Delivery Rate, Open Rate, Click Rate and Conversion Rate). This is especially helpful when analyzing the impact that each of these may have on total revenue within a specific time period. The sample chart below shows results for click rate and revenue at various dates. As before, you can pick a specific message, delivery, delivery group, or automated message below the chart. Select your date range next and you’re all set to tweak and compare stats to your heart’s content. Simply click the metric below the chart to toggle its display on or off. We’ve also included total revenue in the grid at the bottom of the page, so you can now view revenue data in line with the other stats for each item. It will display by default, but you can turn it off in the column settings. When included, it will be present when exporting grid data to Excel if you wish to massage the data offline. Small feature, big value. Tell us what you think below. We’re always listening!