*Please note that this post applies only to customers who are using Bronto’s Cart Recovery app.
Order and cart data is incredibly valuable for your marketing efforts because it helps you deliver more insightful and targeted content to your visitors, shoppers and customers. This data becomes even more valuable when paired with a powerful app like Bronto’s Cart Recovery, but only if your data passes accurately into the Bronto Marketing Platform.
When using a JSON object to send cart and order data into Bronto, it is important to structure the object correctly. JSON data is represented as a set of name and value pairs with field names and string values enclosed in double quotes (“fieldname”:”value”). The value for currency fields should be represented as a number with two places of precision after the decimal place. Line items and their corresponding data should be represented in an array where each array element represents an individual line item.
While the only required field is Grand Total, each additional field passed in can be used to personalize order and cart recovery messages being sent through Bronto. Additionally, order and cart data can be used to segment contacts and trigger automated workflows.
Our goal is to continue making it easier for you to incorporate order and cart information into what you’re doing in Bronto so that your messages and campaigns are more targeted and personalized and your efforts pack a bigger punch.
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