Introducing Link Repair: Fix Any Link, Any Time

Matt Davis, Senior Product Manager

Author Bio

Matt Davis is responsible for delivering solutions at the heart of the Bronto Marketing Platform, including workflows and automation, reporting, analytics and API, to help retailers maximize the impact of their marketing campaigns. He has over a decade of experience in product management and marketing in the software-as-a-service (SaaS) space. Prior to Bronto, Davis served as product manager at Deutsche Bank Global Technology and iContact. In 2006, he helped start Futures, Inc., a forward-looking SaaS startup in southern California, where he played a crucial role in the development and launch of the cloud-based Pipeline platform, focused on candidate and employer matching, career marketing and professional networking. Prior to Futures, he worked in marketing and sales for Apple, Inc.

Link RepairWe’ve all been there. You made a mistake and wish you could go back in time to fix it. That would be awesome, right? While Bronto hasn’t invented time travel (yet), we’re launching what might be the next best thing: Link Repair. Available to all Bronto customers today at no cost, Link Repair lets you update and repair any URL in any email that’s already been delivered to your customers’ inboxes. “Magical” is probably the right word for it.

You can now easily:

  • Edit and repair links in previously sent deliveries.
  • Repair all instances of broken links in a single step.
  • Edit and repair links in deliveries that are in the sending process.
  • Quickly access Message Editor to fix problems for future deliveries.

Edit Live URLLink Repair is extremely handy in scenarios where you may have simply made a typo when entering your link(s). Or, maybe the link itself is fine, but the destination site has a glaring error, issue, or simply wasn’t ready to launch yet. You can now fix all of these problems – instantly.  I wasn’t kidding when I said magical.

It’s pretty simple.

  1. Open the Delivery Report for the most recent delivery of any email that contains your broken links. Don’t worry, you’ll only need to do this once.
  2. Go to the ‘Clicks’ section and scroll down to the links grid where all the links within the delivery are displayed. In the far right column, you’ll see new edit icons next to each link.Edit Icons
  3. Click the icon next to the link you need to change, and enter your new URL.
  4. Click ‘Update.’

Link Repair will then automatically update all instances of the specified link in all sent deliveries of the message. It’ll even update them in deliveries that are actively sending – in seconds. There’s no need to pause anything if you realize your mistake while mail is going out the door.

Edit SuccessfulFinally, once you’ve fixed your links, you’ll need to correct them in Message Editor for future deliveries. Link Repair gives you quick links to edit your message without having to jump through hoops to get there. Also, if you have any segments with criteria that involve the broken link, be sure to update that, too, so your segments can remain fresh and up-to-date.

We hope you’re as excited about Link Repair as we are! Let us know what you think.

  • So excited about this update! Thanks for covering our human errors in your technology.

  • Blann Hancock

    Awesome! Can’t tell you how many times I have needed this! (& proofreading skills 🙁 )

  • Carly Well

    Very much excited about this update! So useful!