Connecting Email and Social Marketing: Welcome Socialite!

Damian Trzebunia

Socialite, Bronto’s newest app, lets you leverage the investment you’ve already made in social marketing to drive more engagement and revenue with email marketing – and vice versa. And you can drive this interplay between email and social marketing directly from within Bronto.

Check out some of the exciting ways you can use Socialite:

Facebook Audiences

Create an audience in Facebook based on a segment or list in Bronto and use it for ad retargeting. Target your existing customers with a Custom Audience, or create a Lookalike Audience for targeting new, potential customers. Membership is automatically updated over time so you no longer have to manually export and import files between platforms.

Socialite_Facebook_Audiences

Facebook Tabs

Leverage your Facebook community to drive list growth by adding a custom tab to your Facebook Page, created right from within Bronto, for capturing email opt-ins and other contact data. Easily make changes in the drag-and-drop form builder and instantly publish to Facebook with the click of a button.

Socialite_Facebook_Tabs_Editor

Instagram Shopping

Drive sales through beautiful imagery and hyper-engaged users. Promote products with Instagram posts and trigger ready-to-shop emails to interested users that “like” those specific posts. Track engagement and revenue to see your return and optimize bestsellers.

Socialite_Instagram_Shopping

Twitter Cards

Send opt-ins and extra contact data from Twitter Lead Generation Cards directly into Bronto. Add those contacts to a list or even trigger an automated campaign workflow and track success metrics to see the impact on your list growth.

Socialite_Twitter_Cards

Reporting

Track your progress across these different dimensions (Facebook, Twitter, and Instagram) with a beautiful dashboard that displays key metrics in the form of intuitive graphs and charts.

Socialite_DashboardLike Socialite? Let us know with a comment below.