Workflows never stop – and neither do our automation engineers. So we’re thrilled to be launching several major new features and enhancements to Workflows.
Streamlined Shipping Trigger
This is a huge win because whether you’re using Message Editor, Legacy Message Editor, old templates or HTML for your email content, you can now use products in your emails. A great use case for this is a welcome series. Depending on the filter node(s), you can send a variety of welcome messages, each with a unique product placeholder for any manual recommendations you’d like to include based on your filters.
I’ve saved the best for last. This is an insanely powerful node. With the Line Item filter, you can now filter contacts in your workflow based on the quantity and order or product field of any product(s) in their shopping cart. The gears are probably already turning in your head, but it goes without saying, this node opens the door for all kinds of possibilities.
All of our current Order Fields are supported here, including Category, Description, Image URL, Name, Other, Product URL, Quantity, Sale Price, SKU, Total Price and Unit Price. We also surface all of your Product Fields in use via Product Catalog. You can view separate field lists by toggling back and forth between the Cart Field and Product Field radio buttons.
One of the biggest wins is the ability to include inventory checks prior to sending abandoned cart emails. By using a Quantity or Availability product field, you can set the filter to look for items where the inventory is less than 1 and then choose whether or not to send emails based on that. Or you could send an alternate email containing similar or recommended products instead (see example below).
This node also gives you more granular control by allowing filtering at the line item level as opposed to the Cart/Order Field Comparison filter, which looked at an entire cart/order. Let’s say you’re having a sale on men’s sandals, and you want to send a custom sale reminder message, but you also want to include a special version with additional incentives for those who have both sale and higher-value items in their cart. Now you can! Check out this workflow example based on Product fields to get some ideas.
We design everything we do with you in mind, and we hope you’re as excited as we are about these latest enhancements! Let us know what you think.