Complaints Cost You Money

October 21, 2009

By now, most email marketers have probably come to understand that sending email is not without risk.  As with any marketing, knowing your audience and serving up something that will entice them to convert is key.  Two methods email recipients have to let you, as a marketer, know they don’t like what you’ve sent them [...]

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Finally, A Step Towards Permission-Based B2B Email Marketing

October 20, 2009

A while back, I wrote about IBM’s transparent campaign using a purchased list, and the ethics debate of using B2B contact databases like Jigsaw.com.  Sites like Jigsaw, Hoover’s, ZoomInfo, etc. are extremely popular in the B2B world, as a means of obtaining corporate information, from financial numbers to regional locations to key executive names and [...]

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Best of the Blogosphere: Embedded Video & the Slow Death of Email?

October 15, 2009

By far the most intriguing news this week revolves around something that’s been buzzed about all year: video in email. It appears that marketers may now have a new way to embed video into email and if needed, default to a clickable image (the current best practice in our book).
1. Learn more about David Greiner’s [...]

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Straight Talk on Subject Lines

October 12, 2009

I’m from New York, so I’m going to give it to you straight. There are some schools of thought that I just don’t buy into when it comes to subject lines.
For example, I don’t believe that your subject line should be less than 55 characters or more than 67 or whatever the studies say. At [...]

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Best of the Blogosphere: Week of 10/5

October 8, 2009

This week we’re talking about the impact of social media and the “social inbox,” Yahoo’s recent interface change, soup-to-nuts holiday marketing plans, gaining and maintaining subscriber loyalty, and finally, some sage advice for nonprofits.

A new study shows that the rise of social media has led to an increase in time spent on email. ISPs are [...]

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