Let’s Raise the Bar: Build A Robust Welcome Series Campaign

February 22, 2010

Why limit your ability to build a strong and valuable relationship with one of your most profitable assets, your subscribers, by not taking the time to build a robust welcome series campaign? The upfront investment and effort will provide relevant touch points throughout the first year of a subscriber’s lifecycle with your company. Sending monthly [...]

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Email Strategists’ Round Table: What Facebook’s Email Platform Means for Marketers

February 18, 2010

Facebook announced this week that it will be launching its own email platform, Project Titan, with “full POP/IMAP support, meaning users can access the account other than through Facebook itself,” according to TechCrunch’s post. “Your email account name will be your vanity url – vanityurl@facebook.com.”
Some marketers are already nicknaming Facebook’s system “Gmail Killer” and sounding [...]

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Email Strategists’ Round Table: The Emerging Relationship of Email & Twitter

February 11, 2010

Has anyone raised this question in a recent marketing meeting – “What’s E-mail Marketing’s Future in a Twitter World”?
Anna Maria Virzi poses this question as a takeaway from last week’s Email Evolution Conference (EEC) in Miami. As Email Marketing Strategists working alongside many savvy Email Marketing Managers we found this question to be extremely relevant [...]

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The New Goal for 2010: Value

February 8, 2010

Any email marketing blog worth its salt promotes relevance and timeliness as the ideal goals for email marketing; we here at Bronto have been saying this for years.  But like anything related to marketing, we have to evolve with the times. Dela Quist has recently started a movement to promote value over relevance and timeliness [...]

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