October 21, 2009
By now, most email marketers have probably come to understand that sending email is not without risk. As with any marketing, knowing your audience and serving up something that will entice them to convert is key. Two methods email recipients have to let you, as a marketer, know they don’t like what you’ve sent them [...]
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October 20, 2009
A while back, I wrote about IBM’s transparent campaign using a purchased list, and the ethics debate of using B2B contact databases like Jigsaw.com. Sites like Jigsaw, Hoover’s, ZoomInfo, etc. are extremely popular in the B2B world, as a means of obtaining corporate information, from financial numbers to regional locations to key executive names and [...]
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