Using Product Reviews to Boost Subscriber Engagement & Conversions

November 9, 2009

Looking for a way to punch up your email campaigns and get subscribers more engaged with your site?  Product reviews may be the answer.  With Black Friday, Cyber Monday and the holiday shopping season on the horizon, your customers are looking for the best deal, and the best gifts for their loved ones. Implementing product [...]

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Best of the Blogosphere: Building Relationships, Preheaders & Non-Discount Offer Alternatives

November 6, 2009

This week’s posts span a variety of topics to bolster your customer relationships and get better results this holiday season:
1. Want your customers/subscribers around for the long-haul? Check out Dylan Boyd’s relationship breakdown for long-term tips.
2. Looking in your inbox, you’ll find lots of different variations on the subject line/preheader combination. Darrah McLean evaluates combos [...]

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How to Use Transactional Messages to Boost Revenue & Build Relationships

November 2, 2009

According to Jupiter Research, transactional messages are opened and clicked on more than any other type of email, which means that you have a huge opportunity to create positive brand experience and bring in some additional dollars through these communications.
Transactional messages deserve a lot of attention and should be re-evaluated on a regular basis. Remember [...]

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Best of the Blogosphere: Are You Ready?

October 29, 2009

The new bill out of Canada (Bill C-27), which seeks to regulate email marketing, was the biggest debate this week.  But other hot topics such as holiday email tips (by the way, it’s almost November!), an analysis of the impact of Google Wave’s introduction; arguments on the importance of subscriber preferences; and general design tips [...]

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