Recommendations Premium Wins Big at 2017 IBAs

Amir Iliaifar, Content Marketing Editor

Amir Iliaifar, Content Marketing Editor

It’s time to make space in our trophy case for the newest addition to our collection!

We’re very excited to announce that Oracle + Bronto has won a Bronze Stevie® Award for Recommendations Premium in the Best New Product or Service of the Year – Software – Marketing/Public Relations Solution category in the 14th Annual International Business Awards.

The International Business Awards (IBA) program is the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2017 IBAs received entries from more than 60 nations and territories.

“We’re thrilled to win a Stevie® Award for Recommendations Premium,” said Oracle + Bronto General Manager Carolyn Sparano. “Developing smart and intuitive solutions to solve the challenges that face commerce marketers is what we do, and we appreciate the recognition by such an outstanding organization like the Stevies.”

The Judges Have Spoken

Stevie® Award winners were determined by the average scores of more than 200 executives worldwide who participated on 12 juries.

Edging out the competition this year was no small feat. A record total of more than 3,900 nominations from organizations of all sizes and in virtually every industry were submitted for consideration in a wide range of categories.

Recommendations Premium – part of our marketing platform’s personalization suite, which includes Cart Recovery and Browse Recovery –  makes it easier for commerce marketers to recommend products to clients based on their shopping habits.

Recommendations Premium proved to be a real success, with Stevie® judges impressed by its ability to “let companies manage outreach automatically by tailoring product recommendations in a way that reflects exactly what customers may find interesting.”

It’s Time to Make it Personal

The need to treat consumers as individuals has never been greater. And as technology continues to transform the shopping experience, consumers want retailers to recognize and meet their needs in a way that’s helpful and tailored to their experience.

According to a report by Forrester, 77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience. Recommendations Premium provides that personalization with greater simplicity and customization by using predictive modeling and your business rules.

The Bronze Stevie® for Recommendations Premium follows a string of recent wins recognizing Bronto, our award-winning customer service and support, and most importantly, our award-winning clients.

For more information on Recommendations Premium, please visit bronto.com.