From Engagement to Purchase, NetSuite and Bronto Leapfrog Industry Performance Sevenfold
Holiday Sales Transacted On NetSuite’s Omnichannel Commerce Cloud Platform Climb 21%
Bronto Software Delivers 3.7 Billion Commerce Marketing Messages
SAN MATEO, Calif. —January 26, 2016— NetSuite Inc. (NYSE: N), the industry’s leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that merchants running their B2C and B2B businesses on NetSuite’s unified omnichannel commerce platform, SuiteCommerce, transacted a total of 4.7 million orders online and in-store during the 2015 holiday period of November and December—a 21 percent increase from the same period in 2014. The figure represents a sevenfold increase over the industry, which experienced year-over-year retail holiday growth of only three percent, according to the National Retail Federation (NRF).
Bronto Software, a NetSuite company that provides the leading cloud-based commerce marketing automation platform, sent 3.7 billion marketing messages between Thanksgiving and New Year’s. The 54 percent year-over-year increase represents how integral Bronto technology is to merchants keen to engage and motivate their customers with the delivery of timely, relevant and data-driven digital marketing during their holiday shopping journeys.
NetSuite’s cloud platform not only tackled the spikes of holiday marketing and order processing, it delivered critical website performance that surpassed the online operations of retail giants. During November and December, the average speed of all SuiteCommerce websites was 23 percent faster than the average speed of 30 leading US retailers, including Amazon and Apple, based on data gathered using Dynatrace.
NetSuite and Bronto customers also reached additional milestones during the holiday period:
- NetSuite merchants averaged $244 per online order—nearly double the industry’s online average order value (AOV) of $125.
- On Cyber Monday, orders processed in NetSuite soared 36 percent to 2.45 million, while Bronto delivered 244 million marketing messages—a 45 percent year-over-year increase.
- Bronto customers sent one billion marketing messages from the Bronto Marketing Platform, up 56 percent, over the seven days surrounding the Black Friday/Cyber Monday weekend.
“The surge in NetSuite holiday activity represents the benefits of using SuiteCommerce and Bronto to run your business in the cloud,” said Andy Lloyd, General Manager of Commerce Products for NetSuite. “Our platforms provided the scalability and reliability to tackle the busiest holiday season in a decade, and we enabled our customers to dramatically exceed industry benchmarks.”
With a single, cross-channel repository of customer, item, inventory and order data from NetSuite, merchants and customers benefit from:
A scalable, cloud-based platform. NetSuite and Bronto deliver the scalability, reliability and flexibility companies need to grow in size and complexity to meet their evolving needs and spikes in customer demand.
Deeper customer engagement. Merchants get a single, accurate view of their shoppers to provide consistent and personalized cross-channel experiences, targeted and relevant marketing messages, and superior customer service that empowered them to stand out during the noisy holiday period.
Inventory insight. Companies acquire real-time inventory visibility across the enterprise, including their brick-and-mortar stores, enabling them to react quickly and redistribute inventory to avoid stockouts and backorders.
Centralized order management. A central hub for order management streamlines business operations and gives shoppers a buy anywhere, fulfill anywhere and return anywhere experience across all channels.
B2C and B2B businesses deploy SuiteCommerce’s robust, reliable, scalable and flexible cloud-based commerce solution to meet customer expectations across all touchpoints. With SuiteCommerce, businesses can gain a 360-degree view of their customers and provide them with consistent, relevant, personalized and cross-channel shopping experiences. Companies rely on SuiteCommerce to run their entire business on a single, unified cloud commerce platform—from ecommerce and in-store, to financials, order management, inventory management, customer relationship management and customer support. For more information, visit www.suitecommerce.com.
Today, more than 24,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has become the leading provider of enterprise-ready, cloud business management suites of enterprise resource planning (ERP), customer relationship management (CRM), and ecommerce applications for businesses of all sizes. Many FORTUNE 100 companies rely on NetSuite to accelerate innovation and business transformation. NetSuite continues its success by delivering the best cloud business management suites to companies around the world, enabling them to lower IT costs significantly, while increasing productivity as the global adoption of the cloud accelerates.