The Leading Vendor to Internet Retailer Top 1000 3 Years in a Row!

Carolyn Sparano, General Manager of Bronto Software

Carolyn Sparano, General Manager of Bronto Software

Author Bio

An accomplished, results-driven executive, Carolyn Sparano has over 20 years of global operations experience across multifunctional disciplines, including services support, education, consulting, international support and business management. During her 10 years with Oracle’s Bronto Software, Sparano has served on the executive team, managing the award-winning client services team and successfully meeting the diverse needs of Bronto customers. She has been recognized as a proven leader and won numerous awards, including the 2016 Gold Stevie® for Female Executive of the Year and the 2013 Bronze Stevie® Award for Female Executive of the Year. Prior to joining Bronto, she was part of the executive team at Red Hat as Vice President of Worldwide Product Support, where she led the services team from its infancy to a global, 24x7 open source support operation.

You heard it right! Internet Retailer just released its 2017 Leading Vendors to the Top 1000 report, and Bronto Software is once again the number one email marketing provider, based on the number of retail clients in the Top 1000 that name Bronto as their email provider. That’s three years in a row! It’s our pleasure to help stand-out brands, including Paul Fredrick, Christopher & Banks, Sole Society, Omaha Steaks, Gander Mountain, Francesca’s, and Vermont Teddy Bear, turn one-time buyers into repeat customers.

“Bronto’s solutions for automated campaigns, including cart recovery and browse recovery messages, now account for 30% of our email-generated revenue,” said Scott Drayer, vice president of marketing for Paul Fredrick, number 483 on the Internet Retailer Top 1000 list. “As pressures rise to drive revenue and reach customers more effectively with less, Bronto’s solutions are invaluable in helping businesses like Paul Fredrick stay relevant to shoppers and cut through the clutter of today’s digital communications.”

We live and breathe commerce marketing, and we’re always looking for ways to improve our products and services to give our customers an edge in this highly competitive, consumer-driven retail economy. It’s those innovations that have helped us consistently edge out industry competitors, such as Salesforce ExactTarget, Experian Cheetahmail and Listrak.

Just in the past year, we introduced Browse Recovery and Recommendations Standard to help our customers track shoppers’ online activity and translate the data into intelligent segmentation and product recommendations. These new additions to the Bronto Marketing Platform not only illustrate how well we understand commerce marketers, they underscore our unique commitment to helping retailers connect and engage with their customers and set them on the path to purchase.

And the innovation doesn’t stop there. New products and feature updates are coming soon – so stay tuned!

About Internet Retailer Research
Internet Retailer’s Top 500 and Second 500 guides are the ecommerce industry’s most respected source of information and analysis of the top 1000 US online retailers. They account for 86% of America’s retail ecommerce market. Internet Retailer ranks the retailers by 276 data metrics, which include annual web sales, annual growth and other key metrics such as conversion rate and average order value. Based on the data in the reports, Internet Retailer publishes various other reports throughout the year, including the Leading Vendors to the Top 1000.