Commerce Marketing Insights: Greg Zakowicz

Amir Iliaifar, Content Marketing Editor

Amir Iliaifar, Content Marketing Editor

As part of our ongoing series, we’re shining the spotlight on Senior Commerce Marketing Analyst, Greg Zakowicz, where he’ll be in the coming weeks and what insights he’ll be sharing.

As a former consultant with more than 10 years of experience in email, mobile and social media marketing, Greg Zakowicz has first-hand knowledge about the challenges facing the retail industry. Now, as Senior Commerce Marketing Analyst at Oracle + Bronto, he provides thoughtful insight to the Internet Retailer Top 1000, and is a frequent speaker at ecommerce events.

Be sure to follow him on Twitter at @WhatsGregDoing and take a look at what he’ll be speaking about at these upcoming events.

Podcast

The Commerce Marketer Podcast: The Future of Omnichannel

In this episode of The Commerce Marketer Podcast, Blue Acorn Chief Marketing Officer Chris Guerra and Greg Zakowicz discuss the future of omnichannel, personalization and micro-content, as well as how to deal with the behemoth that is Amazon, among a few other things.

You’ll hear about:

  • The types of personalization that are most important.
  • Cross-device engagement and the omnichannel experience.
  • How customer service will transform brick-and-mortar retail.
  • Competing with Amazon in the long term.
  • And did Chris just say he’d eat Nemo?

Webinars

Partner Webinar with BVAccel – July 20

Optimizing Your Email: The Strategy and Tactics to be Successful

Email marketing outperforms SEO, PPC and content marketing?

With that, it’s imperative to remember that an email marketing strategy is, without a doubt, the most important part of any marketing strategy. It’s the most cost-effective way to promote your products, communicate with your customers and reach your business goals.

(Be sure to bookmark this page as we’ll be updating it throughout the quarter to include additional details, including webinar times and registration links, about upcoming events.)