New Software Offering Supports Marketers on Facebook, Instagram and Twitter
Durham, NC – April 14, 2015 – Bronto Software, the leading marketing platform for commerce, today announced the launch of Socialite, a significant expansion of its capabilities to support marketers’ campaigns across social channels. Socialite is a new offering that enhances customer engagement and produces a measurable, attributable return-on-investment (ROI) through social channels. It capitalizes on the interplay between email and social marketing campaigns, working with Facebook Audiences, Facebook Tabs, Instagram and Twitter Cards. This app continues Bronto’s commitment to simplifying the marketer’s tasks by providing management of these networks within a single dashboard.
For many commerce marketers, social media has become an increasingly valuable channel for brands to engage with consumers, grow their audiences and foster deeper relationships. However, they continue to face challenges measuring and attributing ROI from specific social campaigns. As digital marketing budgets grow – 84 percent of global marketers plan to increase or maintain their digital marketing spend in 2015, with social media as the top area – marketers will face increased pressure to justify these investments.
“Socialite provides extraordinary functionality to help commerce marketers better engage customers from social networks and see measurable results,” said Joe Colopy, CEO of Bronto Software. “It opens a new chapter for our customers to drive revenue in the social space with Bronto.”
Socialite helps commerce marketers to:
- Maximize engagement with Facebook Audiences – Commerce marketers can easily create a Custom Audience in Facebook based on a segment in the Bronto Marketing Platform (BMP) to drive more engagement with targeted ads. They can also automatically import and export files to create a lookalike Audience for targeting new, potential customers.
- Increase sales with Instagram Shopping – Commerce marketers can promote their products with Instagram posts and trigger ready-to-shop emails to interested users who “Liked” those specific posts.
- Drive email list growth on Facebook and Twitter – Commerce marketers can easily create and publish a custom tab on their Facebook page for capturing email opt-ins and other contact data, with a drag-and-drop form builder directly from within the BMP. Marketers can also capture email opt-ins from Twitter Lead Generation Cards and automatically trigger email events in the BMP.
- Track social marketing revenue – Commerce marketers have visibility into their social media marketing campaigns with a highly intuitive dashboard to track and optimize their performance.
“We’re excited about using Socialite to elevate our commerce marketing efforts via the social channels, especially the Instagram Shopping feature,” said Chris Prawdzik, CEO of Body Candy Body Jewelry. “We look forward to seeing how Socialite helps us measure the effectiveness of social initiatives, improve campaign results and, ultimately, drive more revenue.”
For more information about Socialite, visit: https://appcenter.bronto.com/apps/socialite/.
About Bronto Software
Bronto Software provides a cloud-based marketing platform for organizations to drive revenue through their email, mobile and social campaigns. Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands worldwide, including Armani Exchange, Timex, Just Fab, Samsonite and Boot Barn. The Bronto Marketing Platform is deeply integrated with commerce platforms, including Magento, Demandware, NetSuite and MarketLive. The company is headquartered in Durham, NC, with additional offices in London, Sydney and New York. For more information, visit http://bronto.com.