http://blog.bronto.com Company news and email marketing insights from Bronto Software. Tue, 01 Jul 2008 17:27:58 +0000 http://backend.userland.com/rss092 en I was recently told that I've been on a "car kick" these past few weeks. It all started with my EEC post on June 13th, "Enterprise: Great Intent, Poor Execution" where I discussed how Enterprise sent me a confirmation email (good) but then continued to send me emails even though ... http://blog.bronto.com/2008/07/01/email-list-rental-car-rental/ A fellow Bronto recently IM'd me a fantastic article from Slate author, Michael Agger. How we read online is a sagacious, witty piece outlining how: We. Read. Online. (Once you read his article, the 3 "paragraphs" above will make more sense) Mr. Agger talks about reading online (aka, the Internet, World Wide Web). Much of ... http://blog.bronto.com/2008/06/25/how-we-read-online-email-version/ Don’t underestimate the power of welcoming new subscribers to your email marketing efforts with a very clean, clear and convincing Welcome Message. Can't view the video? Try viewing it on YouTube. In this month’s BrontoFire, DJ and I analyze welcome emails from the following big-name online retailers: NewEgg, Sierra Trading Post, ... http://blog.bronto.com/2008/06/19/brontofire-live-welcome-messages/ In our quest to achieve business objectives and to increase ROI, we often lose sight of the customer experience. We’re caught over-sending, using personalization incorrectly, not utilizing segmentation, or not effectively tracking customer behavior. All of these things add to a poor customer experience. We’ve devalued how important the role ... http://blog.bronto.com/2008/06/17/why-we-need-to-think-customer-experience/ I recently attended a session at Internet Retailer 2008 Conference which focused on Social Networking. I was wary that the session would once again focus on why Social Media is growing and that it is a great marketing opportunity – which I have heard over and over for the past ... http://blog.bronto.com/2008/06/16/social-media-brand-champions-%e2%80%93-build-it-and-they-will-use-it/ What's the message from the Internet Retailer Convention & Exhibition in Chicago where Bronto has been exhibiting as an industry leader in email marketing this week? In a slumping economy, retailers tell us that the effectiveness and efficiency of email marketing makes it even more important in their marketing mix. ... http://blog.bronto.com/2008/06/11/internet-retailers-stand-tall-with-email-marketing/ "Email Blast" - the one phrase in email marketing that raises the hair on my arms. I equate it to the internet version of a space shuttle launch. I guess email is sent into space (kinda), but the terminology still does not fit. I spend the majority of my day working ... http://blog.bronto.com/2008/06/10/petition-to-ban-the-phrase-email-blast/ An API is a powerful tool that can open the door to high ROI email programs, but for the uninitiated it can be confusing trying to understand what they are really all about. Today we're going to go over what an API is, and how you can leverage it to ... http://blog.bronto.com/2008/06/05/api-driven-email-marketing/ If you are like me, you wear more than just one hat. In addition to email marketing, you may also manage PPC, SEO, online advertising, or print. Some may even manage projects outside the scope of marketing. So how do you get everything done, but still have time to create ... http://blog.bronto.com/2008/06/04/the-need-for-ease/ BrontoFire is live once again, focusing on the important role subscription landing pages play in forging an immediate relationship with subscribers. DJ and I discuss the importance of utilizing this very effective email marketing tool to “sell” and ultimately “seal” the subscription. Together we dive into how major brands are incorporating subscription ... http://blog.bronto.com/2008/05/28/brontofire-live-%e2%80%93-subscription-landing-pages/