The Commerce Marketer Podcast: The Future of Omnichannel

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle's Bronto Software. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto
Guest: Chris Guerra, Chief Marketing Officer, Blue Acorn
Topic: Industry Trends, How Content is Changing and the Future of Omnichannel

The retail industry is changing. We all know it. So what can you do about it? How will you keep up?

In this episode of The Commerce Marketer Podcast, Blue Acorn Chief Marketing Officer Chris Guerra and I discuss the future of omnichannel, personalization and micro-content, as well as how to deal with the behemoth that is Amazon, among a few other things.

You’ll hear about:

  • The types of personalization that are most important.
  • Cross-device engagement and the omnichannel experience.
  • How customer service will transform brick-and-mortar retail.
  • Competing with Amazon in the long term.
  • And did Chris just say he’d eat Nemo?

For more information on Blue Acorn, contact Chris at:
Chris@BlueAcorn.com – 561-267-8134 – www.BlueAcorn.com

We welcome your feedback and invite you to share any topics you’d like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, you can find our latest episodes here on the blog or subscribe to our YouTube channel.