Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto
Guest: Chris Guerra, Chief Marketing Officer, Blue Acorn
Topic: Industry Trends, How Content is Changing and the Future of Omnichannel
The retail industry is changing. We all know it. So what can you do about it? How will you keep up?
In this episode of The Commerce Marketer Podcast, Blue Acorn Chief Marketing Officer Chris Guerra and I discuss the future of omnichannel, personalization and micro-content, as well as how to deal with the behemoth that is Amazon, among a few other things.
You’ll hear about:
- The types of personalization that are most important.
- Cross-device engagement and the omnichannel experience.
- How customer service will transform brick-and-mortar retail.
- Competing with Amazon in the long term.
- And did Chris just say he’d eat Nemo?