The Commerce Marketer Podcast: Swipe Right for Social Media in Retail

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Guest: Bridget Saroff, Social Media Manager, Raymour & Flanigan Furniture

Social media is becoming more ingrained in every aspect of retail. Not only is it used to reinforce the brand image and provide content to customers, it’s become a great channel for direct marketing and customer service. At this point, not having an active social media presence can lead to distrust from consumers and even cost a retailer sales.

So how should retailers approach social media and measure its success? How do you determine which types of content to use in your social marketing?

In this episode of The Commerce Marketer Podcast, I sat down with Bridget Saroff, social media manager at Raymour & Flanigan Furniture, to discuss how the company approaches social media, incorporates user-generated content (UGC) and influencers in their content plan, and manages their social policies for individual store locations and employees.

You’ll also hear about:

    • How to balance user-generated and self-branded content.
    • The most important social metrics and networks for their brand.
    • The evolution of social from a customer service perspective.
    • How to use social media to change the perception of your brand.
    • Strategies for promoting individual stores vs. the brand name alone.
    • How to show the benefit of social without spending on ads.
    • The best way to advocate for a larger social media budget.

Listen Now: Apple Podcasts | Google Play |CastBox | Stitcher | TuneIn | YouTube

Are your social and email programs ready for the holidays? Greg & Bridget join forces for an encore webinar performance in “Email and Social Strategies to Prepare for the Holiday Season.” Come join us!

To contact Bridget or learn more about Raymour & Flanigan Furniture:

BSaroff@RaymourFlanigan.com | @raymourflanigan | www.raymourflanigan.com | www.instagram.com/raymourflanigan

We welcome your feedback and invite you to share any topics you’d like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing | Become a podcast guest

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Apple Podcasts, Google Play or many other places where you listen to podcasts.

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