The Commerce Marketer Podcast: Storytelling That Inspires

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto
Guest: Jeffrey Grannis, Director of Digital, Juice Beauty
Topic: Storytelling That Inspires Millennials … and Non-Millennials Alike

Millennials have become quite the punchline lately. But this generation has actually been credited with changing the way retailers focus on communicating with their consumers.

Join me as I welcome Jeffrey Grannis, Director of Digital at Juice Beauty, to share how the brand approaches storytelling in their marketing campaigns, and how these strategies can be applied to millennials and non-millennials alike. After all, there is a story in everything!

In this episode of The Commerce Marketer Podcast, we’ll discuss:

  • Marketing storytelling and Juice Beauty’s approach to it.
  • Why retailers have been slow to adopt it.
  • How to get started and choose the right story to tell.
  • What it is about millennials that makes them so special.
  • How to balance storytelling with promotional messaging.

For more information on Juice Beauty, contact Jeffrey at: | |

We welcome your feedback and invite you to share any topics you’d like to hear about. | @WhatsGregDoing

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, you can subscribe to our series via Apple Podcasts or Google Play.


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