The Commerce Marketer Podcast: Managing an Ecommerce Digital Marketing Team

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto
Guest: Ryan Dobrin, Director of Marketing, Sylvane.com
Topic: Managing an Ecommerce Digital Marketing Team

For many ecommerce retailers, managing an in-house digital team can be challenging. An effective manager must continually motivate employees, provide productive feedback and encourage professional development, all while holding the team accountable for both individual and company-wide goals.

To learn more about these challenges and how to overcome them, I sat down with Ryan Dobrin, Director of Marketing at Sylvane.com. Among other things, he shared how his digital marketing team is structured, the importance of maintaining your company culture, and how he balances organizational and individual growth and goals with day-to-day responsibilities.

In this episode of The Commerce Marketer Podcast, we discuss:

  • How much “cultural fit” plays into hiring new team members.
  • Ways to empower individuals to take on more ownership.
  • The biggest challenge for online retailers today.
  • How to handle professional development within a smaller team.
  • What Celine Dion has to do with interviewing.

If you want to jump right in, fast forward to the 2:55 mark.

For more information on Sylvane, contact Ryan or visit them online:
RyanD@sylvane.com | www.sylvane.com

We welcome your feedback and invite you to share any topics you’d like to hear about.
Greg.Zakowicz@Bronto.com | @WhatsGregDoing | Upcoming Events

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, you can subscribe to our series via Apple Podcasts or Google Play.