Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto
Guest: Stephanie Urban, Director of Digital Marketing, Tarte Cosmetics
Topic: A/B Split Testing Without the Use of Big Data
Not all marketers have the luxury of working with lots of data and large CRM teams to develop client segments and buyer affinities.
In this episode of The Commerce Marketer Podcast, Stephanie Urban and I will discuss why developing an A/B testing plan and segmentation strategy for today’s shoppers is critical. We’ll dig into some practical ideas for testing, reporting structures and optimization opportunities when you don’t have “big data.”
A few topics covered in this episode:
- Deciding what to test.
- Subject line testing: Is it worth it?
- The data points you should pay attention to.
- How to set up a testing plan and how far out you should plan.
- Stephanie’s amazement over hashtags and her surprising knowledge of fish.