The Commerce Marketer Podcast: A/B Split Testing Without the Use of Big Data

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle's Bronto Software. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto
Guest: Stephanie Urban, Director of Digital Marketing, Tarte Cosmetics
Topic:  A/B Split Testing Without the Use of Big Data

Not all marketers have the luxury of working with lots of data and large CRM teams to develop client segments and buyer affinities.

In this episode of The Commerce Marketer Podcast, Stephanie Urban and I will discuss why developing an A/B testing plan and segmentation strategy for today’s shoppers is critical. We’ll dig into some practical ideas for testing, reporting structures and optimization opportunities when you don’t have “big data.”

A few topics covered in this episode:

  • Deciding what to test.
  • Subject line testing: Is it worth it?
  • The data points you should pay attention to.
  • How to set up a testing plan and how far out you should plan.
  • Stephanie’s amazement over hashtags and her surprising knowledge of fish.

We welcome your feedback and invite you to share any topics you’d like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, you can find our latest episodes here on the blog or subscribe to our YouTube channel.