The Commerce Marketer Podcast: Super Bowl Commercial Recap Roundtable February 12th, 2019 David Luther David Luther David Luther Author BioDigital content strategist, content outreach specialist, content writer, SEO expert, and hot sauce aficionado. Read More About David David Luther Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guests: Erika Simms (Vice-President, Dealer Authority), Matt Sutor (Director of Marketing, Durham Bulls Baseball Club) More than 100 million people watch the Super Bowl each year, but the commercials have become the must-see event within the event. At a price tag of more than $5 million for a 30-second spot, companies are banking on the effectiveness of these ads. In Episode 43 of The Commerce Marketer Podcast, we’ll have a three-person roundtable discussion about the Super Bowl from a marketing and entertainment perspective. We’ll revisit the commercials, halftime show, and even how we interacted with our mobile devices during the big game — after all, what good is a $5 million commercial if everyone is checking their Instagram feed? Topics will also include: Most disappointing ads and why we think they missed. Generational differences between how ads were received. Listen Now: Spotify | Apple Podcasts | Google Play | CastBox | Stitcher | TuneIn | YouTube To learn more about our guests: Erika Simms: https://www.linkedin.com/in/erikasimms/ Previous guest appearance on Episode 43, “Facebook and Social Marketing Strategies” Matt Sutor: https://www.linkedin.com/in/mattsutor Previous guest appearance on Episode 20, “The Ecommerce of Sports With the Durham Bulls” I welcome your feedback, invite you to share any topics you’d like to hear more about, or let me know if you’re interested in becoming a guest. Greg.Zakowicz@Bronto.com | @WhatsGregDoing | Become a podcast guest | #TCMpodcast #BrontoPodcast Don’t forget to subscribe to our series via Spotify, Apple Podcasts, Google Play or many other places where you listen to podcasts.