The Commerce Marketer Podcast: Super Bowl Commercial Recap Roundtable

David Luther

Author Bio

Digital content strategist, content outreach specialist, content writer, SEO expert, and hot sauce aficionado.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Guests: Erika Simms (Vice-President, Dealer Authority), Matt Sutor (Director of Marketing, Durham Bulls Baseball Club)

More than 100 million people watch the Super Bowl each year, but the commercials have become the must-see event within the event. At a price tag of more than $5 million for a 30-second spot, companies are banking on the effectiveness of these ads.

In Episode 43 of The Commerce Marketer Podcast, we’ll have a three-person roundtable discussion about the Super Bowl from a marketing and entertainment perspective. We’ll revisit the commercials, halftime show, and even how we interacted with our mobile devices during the big game — after all, what good is a $5 million commercial if everyone is checking their Instagram feed?

Topics will also include:

  • Most disappointing ads and why we think they missed.
  • Generational differences between how ads were received.

Listen Now: SpotifyApple Podcasts Google Play | CastBox | Stitcher | TuneIn | YouTube
To learn more about our guests:

Erika Simms:

Previous guest appearance on Episode 43, “Facebook and Social Marketing Strategies

Matt Sutor:

Previous guest appearance on Episode 20, “The Ecommerce of Sports With the Durham Bulls

I welcome your feedback, invite you to share any topics you’d like to hear more about, or let me know if you’re interested in becoming a guest. | @WhatsGregDoing | Become a podcast guest | #TCMpodcast #BrontoPodcast

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