It pains me every time I hear, read, or even think about the word “blast” following email. Who cares, it’s just a phrase, right? Wrong. “Email Blast” sends the wrong message about email marketing. It is impersonal and cold. I envision a robot sitting at a laptop counting down – 3…2…1…(Email) Blast! It implies a message that is sent to the entire house file – no segmentation, no targeting, with no thought if subscribers actually want to read your message.
It’s time that we – marketers, ESPs, ISPs, and others in the email marketing ecosystem – begin to change our vocabulary. It’s time we eliminated the phrase “email blast” from our vernacular. Start today by sending me an email, a tweet @djwaldow or commenting on this post. Join the revolution.
*This post is one that has been stewing for some time. Just as I began formulating my ideas for it, Mathew Patterson and @justinpremick and beat me to the punch. Blasted! They both make some excellent points. Make sure to check out the comments also as their posts have spawned some great discussion.
Account Manager at Bronto