By moving the sign-up above the fold and putting it on every page another Bronto Strategy Client saw a 516% increase in weekly sign-ups.
By simply moving the sign-up above the fold another Bronto Strategy Client saw a 100% increase in monthly sign-ups.
These changes took time, yes. But the very first step is identifying what and where you need to make changes to your sign up process. Optimize Your Email Sign Up Part 1 by Kristen Gregory goes in greater depth on how to optimize your sign up. Part 2 and Part 3 give you a full picture of not just attracting sign ups but what to do once you have them.
Take the first step by evaluating your own sign up, it only takes 10 minutes!