Kristen Morales, Senior Director of Client Services
As senior director of client services at Bronto Software, Kristen Morales oversees an organization that encompasses professional services, technical support and deliverability. She is responsible for the planning and growth of the services organization, including all service offerings, operations, delivery and sales training. Morales has a multi-channel marketing and consulting background and over 12 years of email marketing experience. In her past Bronto life as a marketing strategist, she spoke regularly at industry conferences and has been featured in industry publications such as Chief Marketer and MarketingProfs.
Keeping any relationship interesting and engaging – online or off – takes work and consideration. John Cass’s recent post, Finding The RightSocial Media Content and Engagement Strategy, talks about how you need to go where the conversations are taking place to discover what makes your audience tick and develop a content strategy to keep the intrigue going. Bronto’s Email Marketing Strategists put in their two cents on this topic: