The Commerce Marketer Podcast: Successful Email Marketing After Going Direct-to-Consumer

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Guest: Matt Grimm, Director of Ecommerce, RST Brands

Many B2B companies today are making the move into selling direct-to-consumer (D2C). This allows companies to grow revenue, control their branding better, and provide a more personal customer experience. But trying to keep your partners happy while growing your bottom line can be like walking a business tightrope – but while difficult, it can be accomplished if planned properly.

In this episode of The Commerce Marketer Podcast, I am joined by the Director of Ecommerce at RST Brands, Matt Grimm. We’re going to talk about how RST Brands made the move from B2B into D2C, mistakes made along the way, email marketing and segmentation strategies, growing an email list from the ground up after launching a D2C site, connecting third-party purchases, and a whole lot more.

You’ll hear about:

  • How to approach your retail partners while making the move to D2C.
  • Product assortment strategies that make all retail outlets happy.
  • Types of lifecycle emails implemented, and which ones convert best, and how email complements purchases made on third-party sites.
  • What happened with their email marketing that made them realize segmentation was necessary?
  • How to maintain email engagement even after consumers make large purchases.

Listen Now: Spotify | Apple Podcasts | Google Play | CastBox | Stitcher | TuneIn | YouTube

To contact Matt or learn more about RST Brands:

RST Brands: https://www.rstbrands.com/ | Twitter: https://twitter.com/rstbrands | Instagram: https://www.instagram.com/rstbrands/

Contact Matt: https://www.linkedin.com/in/matthewtgrimm/ | Twitter: https://twitter.com/matthewtgrimm

I welcome your feedback, invite you to share any topics you’d like to hear more about, or let me know if you’re interested in becoming a guest. Greg.Zakowicz@Bronto.com | @WhatsGregDoing | Become a podcast guest | #TCMpodcast #BrontoPodcast

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Spotify, Apple Podcasts, Google Play or many other places where you listen to podcasts.

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