The Commerce Marketer Podcast: The Visual Side of Marketing

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle's Bronto Software. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto
Guest: Bill Connolly, Director of Content Marketing, Olapic
Topic: Visual Marketing and Earned Content

People are visual creatures, and now that consumers are socially connected at every second, it’s more important than ever for retailers to tie that social behavior into their ecommerce efforts.

In this episode of The Commerce Marketer Podcast, Bill Connolly, Director of Content Marketing at Olapic, talks with me about the importance of visual marketing, the benefits of earned content, the manifesting trend of the convergence of frictionless and distributed commerce and what this all means for your marketing efforts now and in the future.

A few topics covered in this episode:

  • What is content crunch?
  • Earned content and how to use it.
  • How will brands be affected by voice search?
  • Changing the narrative story of your brand.
  • How funny is Bill, and what exactly is a sculpin?

For more information on Olapic, connect with Bill at:
bill@olapic.com – 888-399-6685 – www.olapic.com

You can find me on Twitter at @WhatsGregDoing or catch me at one of these upcoming events.

And stay tuned for the next episode of The Commerce Marketer Podcast. You can find our latest episodes here on the blog, or subscribe to our YouTube channel. And be sure to let us know what topics you’d like to hear about.