The Commerce Marketer Podcast: The Power of Mobile

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Welcome to our exciting new podcast! With this series, I’ll be speaking with professionals across the retail industry about trends, strategies and what lies ahead for commerce marketers and retailers. And of course, in true Bronto fashion, we’ll have some fun as well.

Find our latest episodes here on the blog, or subscribe to our YouTube channel. And be sure to let us know what topics you’d like to hear about.

Without further ado, let me introduce you to the first episode of the Commerce Marketer Podcast.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto
Guest: 
Brian Beck, SVP Ecommerce & Omni-Channel Strategy, Guidance
Topic: 
The Power of Mobile

Mobile is at the center of how people interact with brands. As a former executive with companies such as PacSun and Harbor Freight, Guidance’s Brian Beck has unique insight into how retailers can execute an effective mobile strategy. In this episode, Brian shares his thoughts and insights on the trends in mobile, how mobile is changing retailers and what they need to do to continue adapting to the mobile evolution.

A few topics covered in this episode:

  • Desktop-only disorder.
  • The state of omnichannel today and what is holding retailers back.
  • How to optimize for the mobile checkout.
  • The direction Amazon is heading and how to compete with them.
  • How well Brian knows his fish.

For more information on Guidance, connect with Brian at:
Brian.Beck@Guidance.com – (732) 208-2763 – www.guidance.com

You can find me on Twitter at @WhatsGregDoing or catch me at one of these upcoming events.

And stay tuned for the next episode of The Commerce Marketer Podcast.