Welcome to our exciting new podcast! With this series, I’ll be speaking with professionals across the retail industry about trends, strategies and what lies ahead for commerce marketers and retailers. And of course, in true Bronto fashion, we’ll have some fun as well.
Without further ado, let me introduce you to the first episode of the Commerce Marketer Podcast.
Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto
Guest: Brian Beck, SVP Ecommerce & Omni-Channel Strategy, Guidance
Topic: The Power of Mobile
Mobile is at the center of how people interact with brands. As a former executive with companies such as PacSun and Harbor Freight, Guidance’s Brian Beck has unique insight into how retailers can execute an effective mobile strategy. In this episode, Brian shares his thoughts and insights on the trends in mobile, how mobile is changing retailers and what they need to do to continue adapting to the mobile evolution.
A few topics covered in this episode:
- Desktop-only disorder.
- The state of omnichannel today and what is holding retailers back.
- How to optimize for the mobile checkout.
- The direction Amazon is heading and how to compete with them.
- How well Brian knows his fish.