The Commerce Marketer Podcast: A Millennial Marketing Expert Dishes the Dirt May 2nd, 2018 Greg Zakowicz, Senior Commerce Marketing Analyst Greg Zakowicz, Senior Commerce Marketing Analyst Greg Zakowicz, Senior Commerce Marketing Analyst Author BioGreg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution. Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing. Read More About Greg Greg Zakowicz, Senior Commerce Marketing Analyst Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Jeff Fromm, Partner at Barkley, President of FutureCast (MillennialMarketing.com) Topic: Everything You Need to Know About Millennial Marketing If a millennial eats at a restaurant but doesn’t post a picture of it on Instagram, did it happen? Millennials have started to redefine many consumer culture trends. While some people stereotype them as entitled, lazy and unsocial, that couldn’t be further from the truth. If you want to know what millennials are all about and how to reach them, this episode is for you! In this episode of The Commerce Marketer Podcast, I sit down with millennial marketing expert Jeff Fromm. Jeff is the president of FutureCast and founder of both MillennialMarketing.com and the youth trends marketing conference Share.Like.Buy, he’s a Partner at Barkley and he’s written three books on millennials. This guy knows millennials, and today, he gives us the real dirt on what they’re are all about. We discuss: The No. 1 missed opportunity for retailers when it comes to millennials. Why loyalty programs often fail and what you should do to secure millennial loyalty. How marketing to millennials is like running a marathon. For more information on Barkley, contact Jeff or visit them online: Jfromm@BarkleyUS.com | www.MillennialMarketing.com | www.Barkleyus.com On Twitter: @BarkleyUS | @JeffFromm | @MillennialMktg We welcome your feedback and invite you to share any topics you’d like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing Want to hear more from The Commerce Marketer Podcast? Subscribe to our series via Apple Podcasts or Google Play for all the latest episodes. Read More on This Topic: Millennials: From Punchline to Powerful Consumers This is the sidebar content, HTML is allowed. All Millennials Are Not Created Equal This is the sidebar content, HTML is allowed. How Millennials Actually Want Brands to Engage With Them This is the sidebar content, HTML is allowed.