The Commerce Marketer Podcast: IP Infringement in Retail and Ecommerce

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Guest: Sarah Nagae, Special Counsel, Nexsen Pruet

For retailers today, protecting your IP (intellectual property) against counterfeiting and knock-offs is a difficult task. And the prevalence of third-party marketplaces, such as Amazon and eBay, the ability to source products, and the ease of standing up a new website make policing IP infringement even tougher. How can you monitor for it, and how should you respond when it happens?

In this episode of The Commerce Marketer Podcast, I sat down with Sarah Nagae, special counsel at law firm Nexsen Pruet, to discuss the various types of IP infringement, the IP you may unknowingly have on your site, the best way to work with marketplaces, and when to get your legal team involved.

You’ll also hear about:

    • How to protect your brand from IP theft and monitor for potential infringement.
    • Whether product descriptions are considered a form of IP.
    • What to do when you spot infringement on third-party marketplaces.
    • When copyrights “self-arise” and why it’s important.
    • The effect of intent-to-use filings on new businesses.
    • How to proceed when infringement happens cross-border.

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Listen Now: Apple Podcasts | Google Play |CastBox | Stitcher | TuneIn | YouTube

To contact Sarah or learn more about Nexsen Pruet:

SNagae@NexsenPruet.com | @TrademarksRDU | www.NexsenPruet.com

We welcome your feedback and invite you to share any topics you’d like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing | Become a podcast guest

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Apple Podcasts, Google Play or many other places where you listen to podcasts

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