The Commerce Marketer Podcast: Facebook and Social Marketing Strategies

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Guest: Erika Simms, Vice President, Dealer Authority

Social media marketing is no longer simply applying a budget and boosting front-facing posts —they’re mostly pay-to-play platforms, and in order to truly get your ROI from your targeted audience you’re going to have to implement a deeper strategy, using the right data.

So, what can companies learn from a digital agency who serves the automotive industry, a vertical with high price points and longer decision cycles?

In this episode of The Commerce Marketer Podcast, we’ll talk about Facebook and social media marketing strategies: how to target customers when their buying considerations are longer and more heavily researched, how these lessons might apply to everyday retailers, and when to pull the plug on retargeting.

Joining me for the conversation is the Vice President at Dealer Authority, Erika Simms.

You’ll hear us discuss:

  • Why breaking ads into smaller components can help guide the customer journey.
  • Which social channels and ad types are getting the best ROI right now?
  • What marketing tactic resulted in a 20-30% increase in click-throughs.
  • How video on social is performing and which audience responds to it best.
  • Ways to effectively use landing pages in conjunction with social ads and paid search.
  • Which single element can you add to product photos to help drive sales?
  • How to target consumers for larger purchases with longer buying and research cycles.
  • When to abandon targeting prospects on social media.

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To contact Erika or learn more about Dealer Authority: | Twitter:

Contact Erika: |

I welcome your feedback, invite you to share any topics you’d like to hear more about, or let me know if you’re interested in becoming a guest. | @WhatsGregDoing | Become a podcast guest | #TCMpodcast #BrontoPodcast

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Spotify, Apple Podcasts, Google Play or many other places where you listen to podcasts.

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