The Commerce Marketer Podcast: Ecommerce Mashup

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto
Guests:
Darren Baldwin, E-commerce Manager, Dungarees
David Taitelbaum, Marketing Strategist, Oracle + Bronto
Colby Saenz, Ecommerce Manager, Sportsman’s Warehouse
Topic: Questions Answered and Predictions Made

The ecommerce and retail landscape is changing, which raises a lot of questions for commerce marketers. In this episode of The Commerce Marketer Podcast, I talk to three of them and get their opinions on the state of retail today and what’s in store for the future. Check out our industry mashup of their responses and predictions.

We discuss:

  • The biggest challenge for online retailers today.
  • Whether brick-and-mortar will survive.
  • What social media means for retail.
  • The most effective email marketing strategy they’ve implemented.
  • Where Amazon will be in five years. Will it be more or less dominant? Why?

Connect with today’s guests on Twitter:

Darren Baldwin – @EcommDarren
David Taitelbaum – @David_Taite
Colby Saenz – @ColbySaenz

We welcome your feedback and invite you to share any topics you’d like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, you can check the blog for our latest episodes, browse our complete playlist on YouTube or subscribe to our series via iTunes.