The Commerce Marketer Podcast: Creating a Curiously Awesome YouTube Marketing Strategy

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Guest: Jamie Slavatori, Founder & CEO, Vat19.com

Retailer Vat19 has taken a video-first approach to marketing. With over 1,200 YouTube videos and the majority of website traffic and sales originating from the channel, they have become dependent on YouTube videos to drive sales. But what happens when YouTube changes their algorithms, sending site traffic and sales plummeting? What happens when consumers tune out a video after only a few seconds? What happens when free social marketing turns out to be anything but?

In this episode of The Commerce Marketer Podcast, founder and CEO of Vat19.com, Jamie Salvatori, discusses their approach to video marketing, why they chose YouTube as their primary marketing tool, how they adapted to YouTube algorithm changes, and how YouTube content changes caused employees to eat worms and brains.

You’ll hear about:

    • Why Vat19 views YouTube more favorably than Facebook and Instagram.
    • Lessons learned from failed Facebook advertising.
    • How algorithm changes to YouTube impacted their business and content strategy.
    • How many views do they need to consider it a successful video?
    • Why the title and thumbnail may be more important than the video content.
    • When a video content strategy is right for your business.
    • A lengthy hot dog sandwich debate and Greg’s greatest fear.

Listen Now: SpotifyApple Podcasts Google Play | CastBox | Stitcher | TuneIn | YouTube

To learn more about Vat19:

www.Vat19.com |YouTube: https://www.youtube.com/user/vat19com/

Twitter: Vat19 | Instagram: @Vat19

We welcome your feedback and invite you to share any topics you’d like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing | Become a podcast guest

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Spotify, Apple Podcasts, Google Play or many other places where you listen to podcasts.

 

 

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