The Commerce Marketer Podcast: Bringing Retail Supply Chain-Sexy Back

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Have you ever checked a store’s site to confirm an item is in stock, only to get there and find that it wasn’t? Or maybe went to order something online but found it will take more than one week (gasp!) to reach you? What’s the next move… wait a week or shop elsewhere?

Consumers today expect speed and efficiency with online purchases, and inefficient supply chain management can not only create a poor customer service experience but also unnecessarily increase retailers’ costs.

In this episode of The Commerce Marketer Podcast, I’m joined by Bob Carver, the VP of Cloud Inventory Solutions at DSI. We’re going to talk about current supply chain trends, the evolution of supply chain management, why omnichannel is still difficult for retailers, and what to expect in the years to come.

While it may not sound like a sexy topic, the supply chain matters to business success. And don’t worry, we’ll keep you entertained!

Listen to the full podcast episode on SpotifyApple PodcastsGoogle Play, CastBoxStitcherTuneIn, and YouTube, and as always, don’t forget to rate review and subscribe. 

 

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