The Commerce Marketer: Best Moments of 2018, Presented Mullet-Style

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Guest: Variety

2018 was a great year for The Commerce Marketer Podcast. Over 26 episodes, we covered a variety of digital marketing topics like SEO, paid search, email marketing and segmentation, marketplaces, customer experience, IP infringement, and retail and marketing trends — to name a few.

In this “best of” episode, I take a look back at some of my favorite moments — both serious and fun — from 2018. The episode is styled like a mullet, with business in the front and a party in the back. In the front portion of the program, we’ll highlight the business end of digital marketing and the retail space, while in the back end we’ll focus on the fun and unexpected guest moments.

During the first half you’ll hear about:

  • Key insights and advice into digital marketing strategies (1:55)
  • Retail trends (20:52).
  • Improving customer experience (26:48).
  • Entrepreneurship: Stories, lessons learned, and growing your business (36:08).
  • How retailers view and use social media marketing (40:47).

During the back half of this episode you’ll hear some of the funniest moments of the year.

I hope you’ve enjoyed The Commerce Marketer Podcast to this point. Keep listening for even more great episodes coming in 2019, and if you’re interested in sharing your story, be sure to let me know.

Keep listening, give us a five-star rating, and be sure to share us with friends and colleagues. Have a great 2019, and remember: be kind to one another!

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I welcome your feedback, invite you to share any topics you’d like to hear more about, or let me know if you’re interested in becoming a guest. | @WhatsGregDoing | Become a podcast guest | #TCMpodcast #BrontoPodcast

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Spotify, Apple Podcasts, Google Play or many other places where you listen to podcasts.

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