Best of the Blogosphere: Week of 8/11 – SWYN studies, Social Media Musts and More!

Kristen Morales, Senior Director of Client Services

Author Bio

As senior director of client services at Bronto Software, Kristen Morales oversees an organization that encompasses professional services, technical support and deliverability. She is responsible for the planning and growth of the services organization, including all service offerings, operations, delivery and sales training. Morales has a multi-channel marketing and consulting background and over 12 years of email marketing experience. In her past Bronto life as a marketing strategist, she spoke regularly at industry conferences and has been featured in industry publications such as Chief Marketer and MarketingProfs.
Bronto Best of the BlogosphereThis week has been chock-full of great blog posts that will get you re-evaluating the expectations you set for subscribers, improving your social media responses, planning some fun and engaging holiday campaigns and winning some internal battles.

You’ll finish reading these posts with plenty of new considerations for your marketing program – guaranteed!

1. Chad White explores the results of a recent SWYN vs FTAF (Share With Your Network versus Forward-to-a-Friend) study and makes his forecast for the future.

2. Setting and managing the right expectations for subscribers is fundamental to email marketing success. Loren McDonald outlines the different things you should make clear to keep subscribers happy, engaged and on the same page.

3. Looking for unique holiday campaign inspiration? Joanna Lawson-Matthew offers fantastic ideas for consideration.

4. If you’re looking to boost the response of your social media efforts (and who isn’t?), Stephanie Miller gives you some great suggestions to implement. I especially appreciate point #1!

5. Here are solid supporting points when you find yourself battling internally over list growth, send frequency and the tools you need to succeed. 6. Emily Chen of Lyris offers a helpful tutorial on how to tackle RFM (Recency, Frequency, Monetary) segmentation.


Kristen Gregory
Email Marketing Strategist
at Bronto

  • Thanks for the linkage, Kristen! Glad you liked our article, you’ve got some other great ones posted here too. We are certainly in good company! 🙂

  • Love to see the Bronto-Blue Sky Factory love…


    DJ Waldow
    Director of Community, Blue Sky Factory

  • Kristen Gregory

    You bet, Joanna! I plan on using your article as I start holiday planning with clients. Great ideas!!!