Best of the Blogosphere: Week of 7/20

Kristen Morales, Senior Director of Client Services

Author Bio

As senior director of client services at Bronto Software, Kristen Morales oversees an organization that encompasses professional services, technical support and deliverability. She is responsible for the planning and growth of the services organization, including all service offerings, operations, delivery and sales training. Morales has a multi-channel marketing and consulting background and over 12 years of email marketing experience. In her past Bronto life as a marketing strategist, she spoke regularly at industry conferences and has been featured in industry publications such as Chief Marketer and MarketingProfs.
Bronto Best of the BlogosphereEven though it’s sweltering in most parts of the country in Mid-July, smart marketers are already thinking about holiday marketing.

1. Mark Brownlow, one of blogosphere best, has kindly started compiling ideal holiday messaging practices for your pre-holiday season consideration. Be sure to check out Margaret Farmakis’s post for concrete action items to check off your list BEFORE the holidays arrive. Mark will continue to add the best articles over time, so bookmark this ever-evolving blog post!

2. Chad White offers great ideas to avoid simply overwhelming our readers with more mail during the holiday season. He also show us in The RetailEmailBlog how Northern Tool is wisely gathering reviews now.

3. Complaint problems? Laura Atkins of Word to the Wise poses some serious questions to ask yourself on the road to recovery.

BONUS POST: Okay, so this was actually published last week, but Linda Bustos’ outline of subject line tactics is a keeper!

Let us know what you’re working on this summer in anticipation of the holiday rush!

Kristen Gregory
Email Marketing Strategist at Bronto