Bronto Winter 2008 Release

It’s been a while since I posted, and with good reason, I’ve been hard at work on the Bronto Winter 2008 Release. Well I’m happy to announce that our Winter 2008 Release went live over the weekend!
This release brought in some great improvements to contact fields, not only did we introduce several new field types, including various numbers and dates, on top of that we also made Direct Update available.

Direct Update is an powerful new feature that allows you to easily update any contact’s fields directly from a web page. Don’t have time or resources for a full-on integration? No problem, you can still capture running totals of purchases, record webinar sign-up dates, update preferences, anything really - with just a little snippet of HTML.
We also streamlined the sending of test messages, it’s even easier and more flexible. You can easily select a list to send to, pop a few addresses in by hand, or do both. These messages are also more clearly marked in your sent messages listing, allowing for better insight into your testing practices.
There’s more coming as well, we have a ’sister’ release coming in early February. I can’t reveal too much right now. However, I will say that we are introducing some exciting new pricing options, which include Google Analytics integration and a newly designed Agency Application with robust client reporting.
Adam Covati
Product Manager at Bronto


the percentage of those who opened your message to also click a link. It’s important to look at click stats in this way, because if you compare click rates between two messages having different open rates, you are comparing apples to oranges.
Again we are trying to get a better
What does this mean? Well, for starters, we’ve added a summary at the top of the report giving you an at-a-glance review of the KPIs for your email. Not only does it have your tried and true Delivered, Opens, Clicks, and Conversions, it also has some new stats such as ‘Clicked / Opens’ and ‘Converted / Clicks’. These stats really help you get a bead on how well your contacts are converting between each step in the process. To echo that, and perhaps make it even clearer, we’ve updated the graph to better represent the funneling effect, it’s now a, wait for it… Funnel! Check back for more information about other improvements and screenshots in the coming weeks.