Bronto Blog

Don’t underestimate the power of welcoming new subscribers to your email marketing efforts with a very clean, clear and convincing Welcome Message.

Can’t view the video? Try viewing it on YouTube.

In this month’s BrontoFire, DJ and I analyze welcome emails from the following big-name online retailers: NewEgg, Sierra Trading Post, Coach and John Deere. This simple yet very compelling message facilitates an immediate relationship with your consumers. Subscribers like to be recognized, thanked and embraced by a brand.

View our lively discussion on Welcome Messages today.

Next month, we’ll highlight online retailers implementing Preheaders.

Kimberly Snyder and DJ Waldow
Account Managers at Bronto

BrontoFire is live once again, focusing on the important role subscription landing pages play in forging an immediate relationship with subscribers.

DJ and I discuss the importance of utilizing this very effective email marketing tool to “sell” and ultimately “seal” the subscription.

Together we dive into how major brands are incorporating subscription landing pages and how some are missing a great opportunity to build a strong relationship right from the beginning. So, check out this new episode of BrontoFire and look forward to next month, when we analyze Welcome Messages with another live version of BrontoFire.

Kimberly Snyder and DJ Waldow
Account Managers at Bronto

It was a lovely morning (8AM) in Durham, NC as Kimberly and I rendezvoused in the friendly confines of our local Starbucks Barista. Kimberly was sipping on a tall peppermint mocha; I was working my standard “medium” (I refuse to call it Grande) coffee. As we began brainstorming this month’s topic for BrontoFire, Kimberly suddenly shouted out, “Don’t Hide That Unsubscribe.” After I cleaned up the coffee I spit out in a fit of laughter, I told Kimberly: “Great idea. Let’s roll.”

Below is a recap of the 45-minute conversation that ensued. We reviewed some of the big boys - Barnes & Noble, Big Lots, Costco, Reebok, TurboTax (Intuit). Enjoy.

Barnes & Noble

DJ - I like how they have a bolded section, “How to unsubscribe.” However, why do I need to log in to my account in order to change my preferences?

Kimberly - Furthermore, DJ, I really don’t like the fact that I have to follow detailed instructions on how to manage my preferences. Don’t make me work so hard.

Big Lots

Kimberly - I like the phrase “we will promptly remove you from our list.” They are clearly telling me what they will do and then are doing it. I believe and trust them more because of this statement. To boot, I really like the fact that they list my favorite store and allow me to update it very quickly.

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On Monday, Chad White (one of the leading industry experts in on-line retail email marketing) and I discussed the good, the bad, and the ugly of four email designs by BlueFly, All Recipes, PajamaGram, and American Airlines.

What we uncovered may surprise you.

DJ Waldow
Account Manager at Bronto
(live from the Email Evolution Conference)

Two days before Halloween 2007, BrontoFire was Born. In the middle of November, we took it live. Last month, we debated the merits of a good “From Name.” Earlier today, Kimberly and I hunkered down in the green room and went back and forth on how 4 well-known online retailers promote (or hide) email sign-ups on their website. The results…
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