With Women in the Workplace, Bronto Leads by Example

Starr Stephenson, Events Marketing Associate

Starr Stephenson, Events Marketing Associate

Last week, I had the opportunity to attend North Carolina Technology Association’s “Women in the Workplace, Priming the Gender Pipeline” event. As a woman who has worked in male-dominated industries her whole career, I was excited to hear the latest findings from McKinsey & Company on Women in the Workplace.

I walked in expecting to hear good news about the strides women have made in the workplace… What I didn’t expect was McKinsey & Company to say that “it will take more than 100 years for women to reach parity in the C-suite if we don’t change what we are doing.” We spent the next 90 minutes learning about the current state of the workplace and listening to panelists give insightful ideas and solutions to the obstacles we’re facing. The biggest takeaway for me was that the most effective way for companies to move forward is to have senior leadership set clear goals and priorities around diversity and then hold themselves accountable.

When you work at a place like Bronto, it’s hard to grasp that the broader research suggests we aren’t moving forward quickly enough. Our GM Carolyn Sparano and Senior Director of Marketing Susan Wall are both talented, female leaders who make themselves accessible and champion the success of other women. McKinsey & Company’s research found that companies with more women in management are 15% more likely to be in the top quartile of their industry than those who don’t.

A company’s culture plays a key role in helping women succeed. And while Bronto might be better known for our cool campus and snacks, we also have an active chapter of Women in NetSuite (WIN). It’s our goal to advance the professional development of women through recruitment, sponsorship, networking, education and advocacy. We host quarterly events and started a mentoring program. My involvement in WIN brought me to the NCTA event, along with two colleagues, and I was thrilled to attend.

One hundred years is a long time to wait for parity – I’m happy to work for a company that’s ahead of the curve.