A few years ago, my husband gave me the book “Lean In: Women, Work and the Will to Lead” by Sheryl Sandberg for my birthday. It wasn’t really the husband present I’d been dreaming about, so my initial reaction was to lean away from it. When I finally decided to give it a shot, though, it inspired me and changed the way I approach my career. I also had to admit that my husband was right (just this once, of course). My biggest takeaway from reading the book was that if women lean in, we don’t have to do it alone or in competition with each other.
I’m fortunate enough to work for a company that not only believes in that sentiment but cultivates it. Here in Durham, I’m involved in our company’s local chapter of Women In NetSuite (WIN). The idea of WIN is to bring together women (and men, too!) from all over the company to network, learn and get career development advice.
The most recent event was part of our “Getting a Seat at the Table” series, and it focused on developing our online and in-person brands.
Bronto Senior Recruiter Carolyn Goldin walked us through how to take advantage of LinkedIn features to build our network and brand. Here are a few of her tips:
- Start with a professional photo.
- Write a brief summary that states who you are, what you do and your goals.
- Go beyond listing job experience and upload media, including work samples.
- Ask colleagues (past and present) to recommend you to build trust in your brand.
- Join LinkedIn groups to extend your network and connections.
Goldin also suggested getting involved in local professional organizations and volunteering to help develop your network face-to-face.
After the event, we were offered a professional head shot session with fellow WIN member Ronnie Angerer, who’s also a photographer. Ronnie was pleased to gain the experience shooting portraits, and in turn, we all received shiny new head shots (at no cost) to add to our LinkedIn profiles. That’s what I call a WIN-WIN.