General Manager Chat & Chew

Jen Stone, Social Media Strategist

Jen Stone, Social Media Strategist

Author Bio

Jen Stone has worked for a vast range of clients, from ecommerce corporations to small local businesses across multiple industries, and has a passion for all things digital. In her previous role, Stone was in charge of branding for the No. 1 furniture retailer in the Northeast. She also managed a multi-million-dollar digital budget and a team to implement social media strategy for over 110 stores. She believes that unique businesses deserve unique social strategies to succeed online. Her experience has helped transition top companies to compete in a world filled with rapidly changing technology and consumer behavior.

“You’re doing what?”

That was the sentiment I heard from a friend, when I told her I was having lunch with our General Manager. It all started a couple of days ago with an email inviting me to the “GM Chat & Chew.”

Hi there! You have been selected to have lunch with Carolyn Sparano. No need to prepare anything – just come eat and share your thoughts, opinions, recipes, etc.

I didn’t hesitate or question the meeting. I know what you’re thinking. No, it’s not just because it was a free lunch. One of Bronto’s values is transparency, and it’s truly a part of our culture around here.


Lunch with top executives is a terrific way to foster connection within our growing company. So, off I went.

The time went by fast. Our small group talked about our own experiences at the company and got to know one another. And we spent time hearing about some of the great adventures Carolyn has taken in her life.

We also played Two Truths and a Lie. The concept is simple: Share three statements about yourself, two that are true and one that’s a lie. Then everyone tries to guess which one isn’t true. Learning one of my co-workers has 57 first cousins (on one side!) and another overcame his fear of heights by skydiving was an added bonus.

With our open office space here in Durham, I see Carolyn in passing fairly often (Hello, coffee machine!). But getting to spend time learning who she is on a personal level, along with my peers, was a great experience and one that I’m grateful our GM is willing to offer.