A Day in the Life of a Social Media Strategist

Jen Stone, Social Media Strategist

Jen Stone, Social Media Strategist

Author Bio

Jen Stone has worked for a vast range of clients, from ecommerce corporations to small local businesses across multiple industries, and has a passion for all things digital. In her previous role, Stone was in charge of branding for the No. 1 furniture retailer in the Northeast. She also managed a multi-million-dollar digital budget and a team to implement social media strategy for over 110 stores. She believes that unique businesses deserve unique social strategies to succeed online. Her experience has helped transition top companies to compete in a world filled with rapidly changing technology and consumer behavior.

Here at Bronto, I oversee our social media strategy, as well as the culture blog you’re reading right now, BrontoNation.

It’s true. I have a sweet job. It’s hard to describe a typical day at Bronto because every day is different, which is what I love about it. Here’s a little glimpse into my world.

5:30 a.m.: I’ve always started my day early. I quickly check my phone for any messages that came through during the night. Then it’s off to the gym before work.Welcome_Enter_Bronto

7:30 a.m.: Whew, I’ve arrived. I begin my day by responding to messages, checking emails… with a cup of coffee (or 3). I’m also monitoring brand mentions, keyword searches, and any misspellings. I’ll monitor and respond to these throughout the day.

8:30 a.m.: I love seeing what our partners are doing, so I’ll spend some time reading through their feeds. It’s a great way to not only find content to share, but to see what fun things are going on in their offices.

9 a.m.: PR meeting to go over upcoming press releases and guest blog posts. Being in the know helps me plan my content calendar ahead of time.

Jake

10 a.m.: I touch base with Jake before he leaves for the day over Slack. He runs our European Twitter account from London. We exchange info on what’s been trending on social, but sometimes, it’s just getting a good laugh in.

10:30 a.m.: It’s time to schedule posts in for the week. I start by collecting new content we’ve created, and look at my calendar to see what I have coming up.

Photo_ArrivingtoWork

12 p.m.: Lunch already? Time always flies in the morning. I try to avoid all the amazing free office snacks, but the struggle is real. We’re in an amazing location, so when I do get out, I have a lot of great options to choose from. Today, I just took a quick walk around campus.

1 p.m.: I sit down to write this blog post. I’ll take breaks to respond to any messages that has come through social.

3 p.m.: Measure and reporting on how each platform did the previous week is essential. This info helps me track what platform is over- or under-performing, and allows me to make educated decisions on what might need to change.

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4 p.m.: I research any social platform updates or articles, and collect any new #TravelinBronto photos before I head home for the day.

9 p.m.: One last check. I’ll jump on to respond to any new messages, and then call it a night.

I really enjoy working for a technology company, getting to see new product releases and be in the middle of a booming area. Want to join our growing team? Check out our career site today!