Catch Me If You Can: What’s Up With Bronto’s Treadmill Desk?

Greg Zakowicz, Senior Commerce Marketing Analyst

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Bronto Software, a leading cloud-based commerce marketing automation platform provider and Oracle (NYSE: ORCL) company. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution. Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as IRCE, eTail West, eTail Canada, Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Multichannel Merchant, ClickZ and Power Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. Follow him on Twitter at @WhatsGregDoing.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Are you walking circles in your office right now trying to reach your 10,000 steps? Of course you are! But that’s OK. Being active, especially during the workday, matters to your health.

One of the best things about working at Bronto is they promote a healthy work environment. They provide free fresh fruit (and other snacks), offer a subsidized Y membership, and have an active committee that organizes healthy activities throughout the year, including Belly Busters and a few 5Ks. But my favorite piece of Bronto’s healthy workplace is tucked away underneath the stairs on the sixth floor: the treadmill desk.

Treadmill-2

You can reserve the treadmill desk for a 30-minute block just as you’d book a conference room for a meeting. Of course, if it goes unbooked, I can hop on for a few minutes to continue my torrid pace to 10,000. Working at the treadmill desk allows me to sneak away from my ever-present sitting position and get my blood, and creative juices, flowing.

As a matter of principle, I wrote this entire post while walking and just hit my 10,000 steps. Yay! Let’s look at my last 5 workdays in terms of my total daily steps.

Monday: 15,810

Tuesday: 17,875

Wednesday: 13,794

Thursday: 16,423

Friday: 16,521

I’ve made it a point to take advantage of the desk as much as I can and estimate 6-10,000 or so daily steps come from the treadmill. Not too shabby for a day at the office. These are also active steps I was not getting before the desk was introduced in the office, and I can really feel the benefits.

But with new things come new questions. Let me address a few of the questions I often receive:

Aren’t you scared you’ll fall off? There is no way I can balance while working.

It’s not that hard. You control the pace, so just take it slow and get comfortable with it.

Is that your treadmill desk? You seem to always be on it!

The more you use it, the less I will. It gets lonely when it’s not used!

Do you actually work while walking?

Who’s asking (wink, wink)? Of course I do!! I find it invigorating.

Is it ever weird?

Honestly, only sometimes, but I’m cool with it. Let me explain. Since it is right below one set of stairs, sometimes an office tour group comes through while I’m walking. As they walk down the stairs, I am presented with the decision to walk even faster to show off or concentrate on not falling while waving at everyone. While I have yet to fall, but I do occasionally get the feeling I’m working in a “fishbowl” from time to time.

 

At the end of the day, I love working at my desk, I mean, on the treadmill desk! In fact, I like it so much, I bought one for my own home. That’s commitment! This way, when I work at home, I can still hit my 10,000 steps by mid-morning! It has literally affected my life in a positive way.

But it’s not all sunshine and roses at the treadmill desk. There is one downside, and that is that it severely limits my ability to catch a Pokemon. For me, that’s a trade I’m willing to make. Until next time, I’ll see you on the flip side of 10,000.

 

 

  • Rob Jacobs

    Bravo Greg on all those steps taken. I built my own treadmill desk two years ago. It improved my life so much I started a new company, UnSit. We make a beautiful WalkingDesk – our treadmill is specifically designed for use under a desk. Check it out at: http://www.unsit.com. These would look fantastic at Bronto and more people would use it.