Brontos in La-La Land: Spotlight Shines Bright on Commerce Marketers

Cathy Traugot

Cathy Traugot

Our dinosaurs took up residence on Wilshire Boulevard in the heart of West Los Angeles recently. No, it wasn’t the next Jurassic World sequel, it was for our 4th Commerce Marketing Spotlight of 2017. Attendees from all over the West Coast came for a full day of Bronto learning, ideas for future campaigns and inspiration from their peers. And, as is our spotlight tradition, the day was capped with a Golden Bronto award ceremony and cocktails.

We held the event at the Kimpton Hotel Palomar, possibly the most dog-friendly hotel I’ve ever stayed at. Here’s little Ruby checking out one of our Brontos.

One of my favorite parts about the Spotlight events is not only getting to talk with customers but meeting and talking with other Brontos from other parts of the country. I met Account Managers Barbara Titus, Joe Exum and Lorenzo Ambris for the first time. I also got to talk with Will Bernstein, our West Coast Sales Director (and awesome emcee).

At lunch, I chatted with a couple of customers, including two who agreed to speak for our Notes from the Field session. As we dined on avocado sandwiches, skirt steak and salmon, both Jill Pauley, director of online marketing and CRM at Sexy Hair, and Jonni Murphy, digital marketing manager at TOMs, said they loved hearing about Bronto’s apps and started asking some technical questions. Bronto Strategist Sarah Luu was at our table to provide key details. Throughout the day, we had Brontos on hand to answer questions and offer strategic advice.

Lights, Camera, Action

One of the reasons I attend  CMS events is to get a chance to shoot video success stories with our customers. In the morning, I interviewed Laura Bradford, global ecommerce marketing manager at Munchkin, who did a great job explaining how the innovative brand, which sells products for infants and children, uses Bronto.

In the afternoon, we spoke with Jonnie Murphy from TOMs. TOMS helped pioneer the “one for one concept.” For every shoe sold, TOMS donates a pair to a person in need. At our LA Spotlight, Murphy told me all about the company’s latest campaign that lets customers select the country receiving their donated shoes.

Providing the necessary video support and post-production work was Josh Steadman from Raleigh-based SteadyFilm. This is the fifth city that I’ve worked with Josh and it’s always a pleasure. We should have the videos edited and posted next month.

The day wrapped with our Golden Bronto presentation. The LA winner was Lulu’s, the fast-fashion casual women’s clothing brand based in Chico, in the northern part of the state. Their award application highlighted a number of amazing things they’ve accomplished, including dramatic list growth, the doubling of VIP signups and how email-driven revenue accounted for 10% of all revenue during a key holiday period.

And then it was on to cocktail hour with Brontini’s – our signature spotlight cocktail. After a quick swing through Australia, our Bronto events team is home planning some great spotlight events for next spring. Stay tuned!


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